Trang Dao

MARKETING
PORTFOLIO

Results-driven marketer with strong execution, fast problem-solving, and measurable business impact

ABOUT ME

I am a campaign and growth marketer with a strong execution mindset and a clear focus on business impact. My experience has been shaped by fast-moving campaign environments, where success depends on solving problems quickly, coordinating across teams, and pushing execution toward measurable results.

My strength lies in staying sharp under pressure, identifying what is slowing performance down, and actively finding ways to move things forward. I am not afraid of difficult situations or new challenges, and I thrive in environments that offer ownership, value initiative, and create room for continuous growth.

Currently open to Growth Marketing, Marketing Specialist, and Senior Marketing Executive roles.

WORK EXPERIENCE

Work

Blue Ocean Partners Vietnam
Assistant Brand Manager | Jan 2025 – Present
JUDYDOLL
KOL Management Intern | Oct 2024 – Jan 2025
SoluCA
Project Assistant | Aug 2024 – Dec 2024
BECOMS
Account & E-commerce Executive | Jun 2023 – Sep 2023
Innovative Hub
Marketing Intern | Jul 2022 – May 2023

Personal Projects

MARWUY
Community Leader | Oct 2023 – Mar 2024
Chang hoc marketing
TikTok Content Creator | Jul 2023

MY VALUE
PROPOSITION

Ownership &
Initiative

I take ownership early, step into ambiguity, and push work forward without waiting for perfect conditions

Drive for Growth

I am driven by progress and challenge, and I actively look for opportunities to grow beyond my current scope

Cross-Functional
Collaboration

I work effectively across teams and stakeholders to keep execution aligned and moving

Problem Solving

I approach problems directly, break them down quickly, and keep looking for solutions until the work moves forward

SELECTED EXPERIENCE &
FUNCTIONALSTRENGTHS

End-to-End Campaign Execution

Owned campaigns from planning to rollout, optimization, and post-campaign review

Go-to-Market Strategy & Launch Execution

Owned campaigns from planning to rollout, optimization, and post-campaign review

Cross-Functional Leadership

Aligned multiple teams and stakeholders across the execution flow to keep work on track

Social Commerce & Livestream Growth

Worked across social commerce and livestream-driven campaigns to support traffic, conversion, and commercial growth

Creator & Affiliate Partnerships

Managed collaborations with creators, KOLs, KOCs, MCNs, and partner channels to support visibility and sales-driven execution.

BLUE OCEAN PARTNERS VIETNAM

Assistant Brand Manager | Jan 2025 – Present

Blue Ocean Partners Vietnam is a one-stop beauty distributor in Vietnam, partnering with Korean beauty brands to grow across online and offline channels. In this role, I acted as brand owner across online channels, with full ownership of campaign, launch, and commercial execution from planning to optimization.

This was where I grew the fastest: managing budgets, leading cross-functional execution, and making decisions under pressure across Mediheal, Kocostar, and later Skinfood.

What I owned

Brand ownership across Shopee, TikTok, TikTok Shop, and Lazada
Full ownership from planning and execution to optimization, reporting, and key learnings
Budget management, performance follow-up, and recommendations
Cross-functional leadership across creative, e-commerce, agency, livestream, creator, and supplier teams

Signature projects

Mediheal - Super Brand Day

Limited-edition campaign launch in
collaboration with TikTok Shop

Kocostar - New Brand Launch

Go-to-market and new brand launch
focused on awareness, creator seeding, and
social commerce traction

Apollo

Internal mega campaign across multiple
brands with both branding and commercial
objectives

Headline metrics

$200,000

GMV from Mediheal
Super Brand Day

30M+

impression generated
for Mediheal campaign
communication

300+

livestream sessions
reviewed in 2 months during
Kocostar launch period (3M)

$60,000

NMV from Apollo
multi-brand campaign

These three projects best reflect how I moved beyond execution support into real brand
ownership, launch execution, and commercial growth.

MEDIHEAL SUPER BRAND DAY

Limited-edition campaign launch through a strategic collaboration between Mediheal & TikTok Shop

Case intro

Mediheal already had online traction, but this campaign was built to create a much bigger commercial push through a limited-edition launch. Built around a Toy Story collaboration and executed within TikTok Shop’s Super Brand Day slot, the campaign combined strong sales ambition, large-scale visibility, and high execution complexity within a three-day window.

As one of the brand’s biggest campaigns at that time, it carried a major commercial target and required close coordination across regional, internal, and platform stakeholders.

My Role

I owned the campaign end-to-end across 4 key stakeholder groups

BOD / Leadership Team

aligned campaign direction,
targets, budget, and major
execution decisions

Internal Execution Teams

led execution across creative,
e-commerce, livestream,
creator booking, and supplier
teams

Mediheal Regional Team

led execution across creative,
e-commerce, livestream,
creator booking, and supplier
teams

TikTok Shop Campaign Team

served as the main campaign
contact for targets, working flow,
task management, asset
compliance, and performance
tracking

Campaign structure

Preparation

Jan - Apr

Concept/KV finalization
Stock planning
Creator booking
PR box production
Internal livestream setup
Media planning

Teasing

17 - 21 May

Creator seeding
Teaser content
PR box rollout
Countdown assets
Social buzz building

D-Day Execution

22 - 24 May

Internal livestream
Exclusive creator livestream
Limited-edition offers
Campaign-wide conversion push

Sustain

to end of June

Continued push for
remaining limited-edition
stock, with June GMV
growing 200%

Results

Big Idea & Key Visual

Version 1 Idea

Option 1

Option 2

Option 3

Option 4

Final

PR Box

This case shows that I can own high-stakes campaigns, coordinate complex execution flows, and still deliver
strong commercial outcomes.

KOCOSTAR NEW BRAND LAUNCH

TikTok-first go-to-market launch for a low-awareness brand in Vietnam

Case intro

Kocostar entered Vietnam as a challenging brand to launch online.

Although it had appeared in the market before, it did not create meaningful impact and had very limited online awareness by the time we relaunched it. Unlike many Korean beauty brands, Kocostar also had little regional halo effect in digital channels, which made credibility-building and product education much harder.

The launch objective in 2025 was to test the Vietnam market, build initial brand awareness, and validate customer and creator response before scaling further.

My Role

Assistant Brand Manager with full launch ownership

I owned the launch end-to-end, including positioning, messaging, hero SKU selection, channel rollout, creator seeding, PR box development, launch content, livestream strategy, budget, performance tracking, and optimization.

Launch strategy

TikTok-first market entry to build
awareness quickly and validate
response in a social-commerce
environment

Awareness-first launch approach
to test creator reaction, content
formats, and product USPs before
scaling commercial investment

Livestream review coverage
to accelerate reach,
education, and product trial
signals in-market

Creator-led seeding and PR
boxes to build trial, authenticity,
and premium unboxing appeal

Hero-SKU focus led by
Hydrogel Mask, supported by
Eye/Lip and Waffle Mask as
second-focus products

Strategic idea: “Play Your Way
with Kocostar” to make the
brand feel more expressive,
playful, and relevant to younger
beauty consumers

Results

5000+ masks sold out within 15 minutes of review

300+ livestream sessions reviewed Kocostar masks in 2 months

PR Box & Packing Design Box

Key Visual Direction

Launching
Campaign

New Year
Campaign

Christmas
Campaign

Women’s Day
Campaign

APOLLO INTERNAL MEGA CAMPAIGN

A multi-brand portfolio campaign combining awareness, creator buzz, and commercial execution

Case intro

Apollo was an internal mega campaign created to introduce four newly launched brands under Blue Ocean’s portfolio in October 2025. Instead of launching each brand separately, the company built one integrated campaign to create stronger portfolio awareness, improve resource efficiency, and leverage existing creator relationships from Skinfood to introduce newer brands to creators, KOLs, KOCs, and customers.

My Role

Project Lead for a multi-brand internal campaign, with direct ownership of Kocostar execution.

I led the project across concept direction, overall planning, timeline management, brand participation alignment, creator and livestream structure, content coordination, cross-team working flow, tracking, reporting, and performance recommendations.

At the same time, I was also the direct PIC for Kocostar within the broader portfolio campaign.

Why this project mattered

Tested a multi-brand campaign model across the portfolio
Increased awareness and visibility for both legacy and newly launched brands
Leveraged internal creator ecosystem and shared resources more efficiently
Created halo effect for smaller brands through a larger campaign structure
Used Skinfood’s existing creator relationships to open doors for newer brands

Big idea

The backbone of Apollo was an airport-arrival concept. Every participating brand came from Korea and carried standout product value for the Vietnamese market, so the campaign framed them as “super products” arriving in Vietnam with strong launch offers.